.At the launch of Astrid Andersen's brand-new line Stel, a presentation held outside on a boat dock, The Road's 2002 track "Turn the Page" was actually blowing up away from the stereo. It was actually a star-aligned, emblematic second, considering that the London-trained developer is beginning a new phase in her style lifestyle, this time around centering the job around herself.Andersen's a lot appreciated name menswear brand was focused, multicolored, and streetwise. Along with Stel, she detailed in a pre-show job interview, "I need to sit comfortably at the center of it maybe a lot more this time due to the fact that now it's a girls's damage brand, and it is in fact even more about me and also my private references." Stel also reflects Andersen's advancement as an individual. After quiting her line, the designer moved back home to Jutland in the North of Denmark as well as possessed pair of little ones. She's certainly not the individual she was actually back then.Shifting equipments in vogue is difficult to do. Brands seem to be to tackle lives of their very own, and also it's quick and easy to be pigeon-holed. Stel drop a few of fashion's formalities. The label will certainly show in-season, so what is presented are going to be available for acquisition. Together, seasonality is actually less important in the Stel equation than importance. Assortments will certainly be pinpointed through number (01, 02, and also 03 were received Copenhagen), the concept being that you can intermingle items all over "times" both in your outfit as well as on the marketing floor. Andersen sees no necessity for a well thought-out garment to be left just because the calendar pages flip. "The direct interpretation of stel is physical body," she stated, yet it [recommends more to] a fundamental construct in a form of commercial technique it [likewise illustrates] a collection of valuables-- when you speak about a tea service, you would call it a stel. For me, that was quite an interesting starting factor in regards to the tip of generating both antiques, but additionally one thing that is actually a new groundwork." Possessing models position on scaffolding was actually fortuitous as it proposes a number of analogies. There's development, which relates to creating a brand new company, as well as the concept of assistance connects to her opinion that garments need to work for you. Stel is actually, in essence, a type of modular offering, but not one along with the angularity of something like Legos or piled Mu00e6rsk delivery containers. Motion, agency, and empowerment belong to Andersen's strategy. "When I discuss the brand, I possess this tagline: tailoring that you can roller skate in, denim you may dance in, shirting you can easily take a trip in." Freedom, pleasure, motion.